Collaboration Corner

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  • 1.  This Is Worse Than Greenwashing

    Posted 22-12-2022 15:04

    When communicating your organization's sustainability journey … what could be worse than greenwashing?

     

    PARTICULARIZATION – breaking your org. down into small, detailed, explicit parts, like a puzzle, then picking one or two TRUE "green puzzle pieces" and shoving them down your customers/prospects' throats over and over at the expense of your actual environmental footprint.

     

    Why would companies in 2023 greenwash?

     

    Most of them already have their sustainability strategy / ESG framework / climate adaptation plan / net zero pathway, etc.

     

    Plenty of "green puzzle pieces" to pick from…

     

    But it's the KINDS of pieces they share with the world that matter.

     

    This new article/video (linked in comments) differentiates PARTICULARIZATION from GREENWASHING.

     

    This new video differentiates PARTICULARIZATION from GREENWASHING.

    https://www.youtube.com/watch?v=hKsiijuKSew&t=5s



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    Jan Rajnoch
    Sustainable Butterflies
    Darlinghurst NSW
    +61490109805
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  • 2.  RE: This Is Worse Than Greenwashing

    Posted 23-12-2022 10:21
    Very true. We need to expose corporate dishonest sneakiness whenever it comes to our attention.

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    Peter Morison
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    Original Message