The success of tourism brings with it the real risk of spoiling our holiday destinations — and the irony is not lost on those whose livelihoods depend on the NSW tourism economy. Based on findings from workshops carried out with tourism operators, a litter check in the Royal National park and an industry survey, Take 3 developed the NSW Visitor Economy Litter Prevention Strategy and the Litter Reduction Toolkit for NSW Tourism Operators. Following its success, Take 3 has now launched Ground Swell, a follow-on program empowering NSW tourism businesses to take the lead and develop action plans to address litter and plastic waste in tourism destinations across NSW.This presentation outlines Take 3 for the Sea’s pilot project, First Wave First, which aimed to create and leverage strategic partnerships with NSW National Parks and Wildlife to create awareness and develop a shared vision and strategy for litter prevention in the visitor economy moving forward.Presenter: Jenny-Lee Scharnboeck.Powerpoint slides: From First Wave to Ground Swell#NationalLandcareConference#LandcareConf22