Australian beef cattle producers are stewards of over 50% of Australia’s land mass, playing a critical role in managing land and water assets for future generations. Adapting to ecological challenges in a changing climate is crucial, not only for a sustainable future for farming communities, but vital for future global food security. Adopting new practices can be daunting for businesses, however, especially when navigating complex environmental system decisions, multiple service providers, and their competing market claims.Melanie Leather and Melanie Shannon in this presentation explore a grassroots view of opportunities and challenges facing producers when navigating complex environmental system decisions. Afterwards, they outline solutions and identify emerging environmental markets that provide recognition and reward for ecosystem services, showing how a ripple can become a tsunami by bringing people together.Presenter: Melanie Leather, Melanie Shannon.Powerpoint slides: Empowering Producers for a Better Landcare Future.#NationalLandcareConference#LandcareConf22#FarmingAgricultureLandManagement